Or you can do what Monetran did. We made equity in the company available through an SEC Regulation Crowdfunding. We made units available for $1 with a 250 unit minimum. The units consist of a "share" of equity in the company plus a utility token as a perk. At some point, both will be listed on exchanges.
The tokens are backed by financial assets and have value from their inception. The equity units are valuable due to the business paradigm and the value of the method that makes it all possible.