Freitag Investments are always better used in scaling up a business that has a fully developed, production-ready product (the case here) than handling the risk of burning money in development efforts (expenses which I fully handle). Positive ROI comes from growth.
In my case (since I am developer), the grant money gets much more value used on things that I cannot do that the business requires to move forward. Basically, the grant really would be used to help in areas where there is a real gap to cover (staffing, UA, Partnerships) focus on user and content growth, since the product is well out of beta and already showing strong traction.
