Project Title: Deylandra Food Network
Summary: Cook food from home and sell it to your neighbors using crypto currency. Like Uber for home cooking.
Goals: To reduce the cost of prepared food by 50% while increasing food quality.
Description: Eating out is expensive, unhealthy, and the quality is often sub-par. The average American eats out 4.2 times per week. If there was a way to reduce the cost of prepared food by 50% while increasing food quality, it would be revolutionary.
Cooking from home and selling it to one's neighbors has no overhead costs. No rent, no payroll, no expensive equipment, no permits, no utilities, no accountants, no credit card fees, etc. Furthermore, the labor for home cooking in some cases will be free/ultra cheap. Many people will cook for fun, as a hobby, to improve their cooking skills, for social reasons, or if they're already cooking dinner for their family, they don't mind cooking a few extra portions for their neighbors.
The average cost of starting a restaurant is $500,000 and approximately 85% of new restaurants fail. It's extremely risky and often results in high losses for restaurant entrepreneurs. The cost of becoming a home chef on Deylandra's Food Network is $0. Home cooking is often superior in taste to store bought.
What about food safety?
Every home chef must wear a Smartphone camera necklace and live stream the entire meal preparation to ensure food safety. All ingredients must be purchased same or prior day and verified on camera by going over the receipt with a highlighter. Chefs must wash their hands on camera prior to meal preparation. Finished meals are time stamped on camera along with many other food safety steps. Because everything is verified on camera, it's safer than ordering from a restaurant. For example, many minimum wage fast food chefs do not wash their hands properly.
Turn any Smartphone into a camera necklace.
What about the health department?
To ensure public safety, it's normally forbidden to cook for the public from a non-commercial kitchen. This law is outdated because of the invention of the Smartphone. Sometimes it takes time for government to catch up with new technology.
We intend to follow a strategy similar to how Uber navigated the taxi laws in New York City. The law stated you must own a taxi medallion in order to operate a taxi service. These medallions cost on average of $500,000 or more. Uber ignored the laws and operated anyways. When regulators tried to clamp down citing Uber was unsafe compared to licensed taxi drivers, a public backlash prevented it from succeeding. Uber was actually safer than riding a taxi because of the review system.
Once the public gets a taste of prepared food that is half the price, better quality, and safer than a restaurant, they won't want to go back! Because it's statistically safer than restaurants, health department regulators will lack the moral high ground if they attempt to shut down the network. The key is getting to a sufficient size so the public is familiar with the service before government intervention.
Bitcoin is decentralized. The government cannot shut it down.
Deylandra will be converted to a decentralized network like bitcoin so there is no central authority to shutdown. This means health regulators will have to target individual chefs.
No one will know the location of individual chefs.
It's a meal delivery only service. Each chef will have a certain delivery zone/territory. Everyone will know the approximate location of a chef, but not the exact location. This means a health inspector will not be able to locate a chef without allocating significant time and resources for an undercover purchase, and then following the delivery person back to their house. My mother is a retired health inspector and I've consulted with many active health inspectors. They do not have the time and resources to do this. Imagine having a food network with 30 home chefs in a city, and a health inspector has to do 30 undercover purchases to find the chefs. It's not possible.
Enforcement lacks teeth.
If the health department does locate a chef in violation of the health code, the protocol is to first issue a warning cease and desist letter. On a second violation, a chef might face a small $150 fine. Risking a small fine is probably a safer bet than risking $500,000 to start a restaurant (and 85% of new restaurants fail.)
How does Deylandra utilize Stellar?
Deylandra crypto currency is a token issued on Stellar. The token can be used to purchase food on the Deylandra Food Network. Anyone who uses Deylandra crypto currency also becomes introduced to Stellar.
How does Deylandra bring value to Stellar's Ecosystem?
If Deylandra can succeed nationwide/worldwide, it can introduce Stellar to millions of new people.
For Stellar to surpass Bitcoin or Ripple, it needs a use case that applies to every man, women, child, and elderly person including the technologically impaired. Everybody needs food. Everybody wants food that's half the price of a restaurant and better quality. Very few people need digital gold. Maybe 5% to 8% of the population needs cross border remittances.
Stellar is spending millions giving away free lumens to anyone who will submit identification. There is no guarantee these people will continue using Stellar after they receive their lumens. If they simply cash out the lumens and never return, it will cause inflation on the lumen. Introducing people to a food network that utilizes Stellar is a more cost effective way of introducing people to Stellar, because they will return over and over again every time they purchase food.
If you receive funding, how will you spend it?
The money will be spent on marketing to recruit chefs and on refining the website/shopping cart so it's easier for customers to order food/review chefs, and for chefs to upload/stream cooking videos, change their menu, chef profile, etc.
I did a test launch in April 2019 in order to obtain feedback. With the feedback I received, I've been retooling the project and will be launching again in June 2019. I am currently the only chef on the network. My menu is the following and it's available to the city of Rancho Cordova CA:
Monday: California Burger $5
Tuesday: Mushroom Risotto $5
Wednesday: Japanese Steak Bowls $5
Thursday: Fettuccine Alfredo $5
Friday: Ratatouille $5
Saturday: Honey Walnut Shrimp $5
Sunday: Pork Potstickers for $5
Delivery is between 6:30pm to 7:30pm. Orders must be made by 4:30pm so that I have time to prepare. Delivery is free. Delivery is easier than it sounds because all of the houses I'm targeting with fliers are within 1 mile square radius of my house. The ingredients cost about $2.50 per order and my profit margin is about $2.50. My goal is to get about 20 orders per day for a profit margin of about $50. I estimate it will take approximately 3 hours for the meal preparation, delivery, and cleanup for an hourly profit of approximately $16.50. At a restaurant, these meals would cost twice as much and the quality would be lower. If you add the cost of a delivery service like Door Dash, the price could jump as high as 4 times more expensive than Deylandra. We can out compete most restaurants and delivery services because there's no overhead and the distance to delivery destinations is shorter.
If I can obtain proof of concept in Rancho Cordova, then there is no obvious reason why it cannot work in any American suburb. I then plan to expand rapidly across every American city as quickly as possible. The market potential is in the hundreds of billions. We can revolutionize food. I could really use funding from the Stellar Community Fund in order to jump start the project. Please vote for the Deylandra Food Network!
Anything else: The Deylandra coin has it's own ecosystem with many different features. Any funding received will be solely spent on the Deylandra Food Network. For other features of the Deylandra ecosystem visit www.deylandra.io