Justin I don't understand why. I've tried different methods to explain to users what DEX is, some just don't care. My goal is to provide easy-to-use service. Everyone can use it without the complexity of setting up an account, funding it, establishing a trustline, making offers or path payments. All exchanges are happening on Stellar, which is good for everyone and brings more liquidity to the DEX.
Users will be incentivized to learn about Stellar, because when you withdraw BTC - you pay a $1 fee. Withdrawing to Stellar account is free.
Additionally I'm open-sourcing it all, everyone can spin up another service like that, maybe hundreds of them in every possible language. When it brings more users - it's more profitable for market-makers, which is even better for liquidity and end-users.